eAutotraining :: Automotive Learning

 

 

 

 

Course Catalog

This unique audio and visual program teaches every step of the selling process, both basic and advanced, and reinforces the sales training with valuable role play scenarios.
 
All Courses

  Segment 2 - Greeting and Reception
Mental Programming, Greeting and Reception, Avoid Pre-Judging
  Segment 3 - Building Rapport/Trust
Greetings That Work, Counseling/Needs Assessment, Building Rapport and Trust
  Segment 4 - Effective Communication
Effective Communications, Listening Skills
  Segment 5 - Counseling/Interviewing
Interviewing/Profile Building, Counseling Categories, Gathering Important Information

  Segment 6 - Counseling/Interviewing Questions, RV Selection
Counseling Categories, Proper Specific Questions, Selecting the Right RV
  Segment 7 - Motivating Feature and Benefit Presentations (Part 1)
Features and Benefits Presentation, Effective Walkarounds, Selling the Sizzle
  Segment 8 - Motivating Feature and Benefit Presentations (Part 2)
Presentation Tips, Controlled Presentations, Transition to the Demonstration
  Segment 9 - Dynamic Demonstrations (Active and Stationary)
Keys to a Superior Demonsration (Active and Stationary)
  Segment 10 - Trial Closing (Part 1)
Pre-closing the Sale, Trial Closing Questions
  Segment 11 - Trial Closing (Part 2)
Trial Closing Continued, Transition to the Office, Premature Money Discussions
  Segment 12 - Initial Write-Up and Proposals
Help Management Help You, Initial Write-Up, Delivering the Initial Proposal
  Segment 13 - Negotiation Fundamentals
Signals You Send, Negotiating and Closing Fundamentals, Responding to the Initial Objections
  Segment 14 - Negotiation Tips
Negotiating Tips, Negotiating Techniques, Clarifying Objections
  Segment 15 - Premature Price Issues/Responses or Effective Responses
Premature Price Issues, Responses to "What is Your Best Price?", Handling Questions About Payments, Interest Rates, Trade Values, etc . . .
  Segment 16 - Specific Objections (Part 1)
Guidelines on Objections, Handling "Your Price is Too High!"
  Segment 17 - Specific Objections (Part 2)
Dealing with Trade-In Issues, Handling "That is Not Enough For My Trade"
  Segment 18 - Specific Objections (Part 3)
Handling "I will Sell It Myself", "I have Got a Better Deal"
  Segment 19 - Specific Objections (Part 4)
Handling Vague Objections, Effective Responses to "I Want To Think About It" and "I Need To Talk To My Spouse"
  Segment 20 - Specific Objections/Misc. Closing Techniques
Responses to "I Want to Shop Around", Either/Or Close, T Close, Buyer's Order Close
  Segment 21 - Turn Over (T.O.)/Used RV Tips
Turn Over (T.O.) to Management, Tips on Selling Used RVs
  Segment 22 - The Delivery
Tips for a Great Delivery
  Segment 23 - Effective Prospecting and Follow-Up
Effective Follow-Up, Prospecting Ideas
  Segment 24 - The Power of Attitude
Power of Positive Attitude, Tips on Achieving Success
 
Incoming Sales Calls
  Segment 1 - Using the Telephone and Effective Listening
6 C's of Customer Service, Philosophy of Customer Service, Why People Don't Buy, Aspects of Effective Communication, Keys to Effective Listening
  Segment 2 - Handling The Incoming Sales Call
Accomplishments of a Sales Call, Common Misconceptions, Controlling the Conversation, Always Answer Questions First, Positive Assumptions
  Segment 3 - Bringing Prospects Through the Door
Setting the Initial Appointment, Properly Answering the Phone, Acknowledging Customers Questions, Securing Names and Numbers, The Psychology of 'Yeses', Best Closing Questions
  Segment 4 - Answering Questions
Answering General Questions, Answering Specific Questions, Constantly Closing for an Appointment, What to Say When a Specific RV is not Available
  Segment 5 - Closing Questions
More Closing Questions, Setting Tentative Appointments, Handling New RV Price Questions, Handling Pre-Owned Price Questions
  Segment 6 - Confirming the Appointment
When to Set the Appointment, Gaining Your Customers Respect, Confirming the Appointment, Final Incoming Sales Call Tips
 
Management Series
  Segment 1 - Removing the Impediments to Sales Success
Creating a success environment
  Segment 2 - Why do Salespeople leave?
Building salesperson tenure
  Segment 3 - Effective Recruiting
Best practices
  Segment 4 - Actual Recruiting Projects
Professional and effective recruiting ideas
  Segment 5 - Orientation
Getting started on the right foot
  Segment 6 - Self Marketing
Individual marketing of each team member
  Segment 7 - 90 Day Certification
Accountability for skills begin here
  Segment 8 - Setting and Achieving Goals
Getting serious about hitting targets
  Segment 9 - Trial Period Evaluation
Utilizing the early snapshots as a powerful productivity and employee retention tool
  Segment 10 - Keeping a Salesperson File
Documentation that helps leaders grow their frontline assets
  Segment 11- Desk Log Part 1
Your ultimate opportunity to monitor dealership activities and salesperson performance
  Segment 12 - Desk Log Part 2
Accountability and performance standards
  Segment 13 - Desk Log Part 3
Performance standards continued
  Segment 14 - Don't Run Them Off
Identifying our role in salespeople success
  Segment 15 - Employee evaluation
The power of periodic evaluation and gaining momentum for continued progress
  Segment 16 - Exit Interviews
Gaining valuable insight you must have and parting on the best possible terms
  Segment 17 - Desking the Deal Part 1
Communicating and training your process
  Segment 18 - Desking the Deal Part 2
Reinforcing the process and expectations
  Segment 19 - Desking the Deal Part 3
Building the courage and influencing the outcome
  Segment 20 - Desking the Deal Part 4
Store success through a strong desking processs
  Segment 21 - Desking the Deal Part 5
The power of preparation
  Segment 22 - Words Make a Difference
Enhancing sales with better word choices
  Segment 23 - Sales Team – Team/Leader Concept Part 1
Introduction to benefits
  Segment 24 - Sales Team – Team/Leader Concept Part 2
Getting started
  Segment 25 - Sales Team – Team/Leader Concept Part 3
Daily responsibilities
 
Bonus Segments for the Retail Sales Professional - Negotiating / Closing
  “Art of Negotiating”
The heart of sales
  Qualities of a Closer
Confidence, Conviction and Enthusiasm
  The Comprehensive Guide to Closing
Part 1
  The Comprehensive Guide to Closing
Part 2
  The Comprehensive Guide to Closing
Part 3
  The Comprehensive Guide to Closing
Part 4
  The Comprehensive Guide to Closing
Part 5
  The Comprehensive Guide to Closing
Part 6
  The Comprehensive Guide to Closing
Part 7
  The Comprehensive Guide to Closing
Part 8
  Cash is King
Increase down payments, increase profits
  Follow the Process
Contrast in closing skills
  Winning the Price War
  Theory of Contrast
Utilizing this all-important advantage
 
Bonus Segments for the Retail Sales Professional - Attitude
  Attitude Creates Altitude
Fly with the winners
  Personal Motivation Strategies, Part 1
ach of the four segments reviews and discusses different ways to motivate ourselves to achieve all that we are capable of achieving These are a MUST for anyone in sales
  Personal Motivation Strategies, Part 2
  Personal Motivation Strategies, Part 3
  Personal Motivation Strategies, Part 4
  Dealing with Doubts
Dealing with doubts after the presentation made
  Your Attitude is Everything
  Mindset of a Winner
 
Bonus Segments for the Retail Sales Professional - Communication Skills
  Understanding Non-Verbal Communication
  Effective Listening
Tips and techniques
  Perceptions
Better understanding of what they say and think
  Information = Success
Value of pertinent customer information
  Avoiding “NO”
Creating “YES”
  Communication in the Sales Process
Part 1
  Communication in the Sales Process
Part 2
  To Qualify or Not to Qualify
That is the REAL question
  10 Commandments of Counseling
 
Bonus Segments for the Retail Sales Professional - Time Management
  Time Management, Part 1
Getting the most out of each day
  Time Management, Part 2
Organizational skills increase productivity
  Time Management, Part 3
The 10 biggest causes of wasted time
 
Bonus Segments for the Retail Sales Professional - Building Value
  Shortcuts = “short” paychecks
  Building Value
Creating advantage in the sale
  Personal Value Building
Increasing your value in marketplace
  Adaptive Selling
You must be able to adapt to changing conditions
  Why Should I Buy From You?
The question on every customer’s mind
  Determine to be Different
To stand out in the crowd of “typical” salespeople
  Value, Value, Value
  Outstanding Self-Help Ideas
  How to Be Awesome
  Every Price is Too High
Until emotion and value are involved
  Price, Value or Risk? – All are important
 
Bonus Segments for the Retail Sales Professional - Setting and Achieving Goals
  Setting and Achieving Goals
Why and how
  Making It Your Best Year Ever
  Goals and Performance Tracking
 
Bonus Segments for the Retail Sales Professional - Creating Success
  Creating Success
  Sales Success, Part 1
Make these part of your successful daily routine
  Sales Success, Part 2
Prepare to succeed
  5 Principles of Success
  Safeguarding Against Failure
Part 1
  Safeguarding Against Failure
Part 2
  Guaranteed Success
Part 1
  Guaranteed Success
Part 2
  Qualities for Successful Sales
  Defining Success
 
Bonus Segments for the Retail Sales Professional - Self-Promotion
  Building a Contact Base
Don’t rely on floor traffic
  Prospecting Through Self-Promotion
Self-promotion enhancing sales and credibility
  Consistency in Production
Eliminate “peaks and valleys” in sales production
  Selling with Promotions
 
Bonus Segments for the Retail Sales Professional - Dealing With Personalities
  Personality Types
Understanding and reacting to different personalities
  Personalities Make a Difference
 
Bonus Segments for the Retail Sales Professional - Conflict Resolution
  Conflict Resolution
Dousing the flames and turning problems into opportunities
  Managing Conflict
When done correctly, enhances sales success
  Complaints = Opportunities
Handle them right and you will be rewarded
 
Bonus Segments for the Retail Sales Professional - Non-Confrontational Selling
  Give Every Customer a Chance
Prejudging guarantees missed sales
  Taking the Confrontation Out of the Sale
  Collapsing Confrontations
  People Don’t Like to be Sold (but they love to buy)
 
Bonus Segments for the Retail Sales Professional - Teamwork
  Taking Care of Business
Creating a customer-friendly environment
  Internal Relationships, Part 1
Developing a successful “team” atmosphere
  Internal Relationships, Part 2
Harmonious departmental relationships are vital to success
  The Value of Team
4 keys: commitment, Communication, Trust and Self-Motivation
  Succeeding in a Transitional Environment
 
Bonus Segments for the Retail Sales Professional - Miscellaneous
  Dealing With Personal Pressures (and still sell)
  Continued Education
Real career growth for the serious student
  Where Deals Are Lost
3 segments that discusses the areas in which the sales process has a disconnect between customer and salesperson
  Focus on Risk
Reducing the “risk” factor
  Be 10 Times Better Than You Are
Recognizing your potential
  15 Qualities Salespeople Should Possess
Importance of specific qualities
  Dealing With Slowdowns
Dealing With Slowdowns
  Why Don’t Prospects Buy?
Six reasons
  Inside the Sale, Part 1
Inside the Sale, Part 1
  Inside the Sale, Part 2
Inside the Sale, Part 2
  Habits Rule Your Life
Each of the 4 segments share the habits that every salesperson must develop to maximize their potential for success
  Average vs. Superior
Part 1
  Average vs. Superior
Part 2
  Road to the Purchase
Road to the Purchase
  What is Your Purpose?
What is Your Purpose?
  Ego in the Sales Process
Ego in the Sales Process
 
Personal Motivation Strategies - COMING SOON!
 
Follow Up and Creative Prospecting Ideas - COMING SOON!
 
Time Management and Organizational Skills - COMING SOON!